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Important Rules You Must Know

The Do’s And Don’t Of Running An Amway Business

At Amway, we are constantly seeking ways to be stewards of your business to enhance and protect them. The Rules are designed to help you and your group build a sustainable and profitable business.

They work to protect Amway Business Owners (ABOs) and also protect Amway so the company can continue to grow and succeed. These examples are some of the rules that ALL ABOs must follow:


Respect Everyone

The Amway business is an equal opportunity business open to all people from all walks of life – people with varying religious beliefs, ethnic origins, gender, educational backgrounds and professional/occupational.

Describing the Amway Business Opportunity

The Amway business must be presented as an opportunity to earn income through the selling of products and helping others they sponsor do the same.

Keep Your Business Information

You have registered a contract to become an ABO with your own personal details. Therefore, no other person apart from you should operate it, this includes purchasing products.

Discussing Earnings

How much you earn really depends on you and how much effort you put into the Amway business. Amway rewards people based on their sales results, and the only way to make money through Amway is through product sales.

Know Your Customers, Keep Sales Transaction Records

Sell to customers who are end-users. The products may not be resold, redistributed, or given away under any circumstances. Customer Receipts are required for sales to end consumers.

Describing Product & Pricing

Products are to be promoted by means of published claims, which are based on scientific research. The reputation and value of Amway products is protected by maintaining appropriate pricing.

Registration and Sponsoring

The application form must be filled out by the applicant as it reflects the intention of the applicant to agree to abide by the terms and conditions of their contract. The information provided must be complete and accurate.

Intellectual Property (IP)

Seek permission for any images, designs, quotes, videos or music used that are not your own. You must seek permission from the owner before posting it online or using it in a presentation.

INTEGRITY is one of our values and is essential to our business success. We do what is right, not just whatever “works”. Amway’s success is measured not only in economic terms, but by the respect, trust and credibility that we earn.

While these examples cover some best practices, it is impossible to illustrate and advise on every possible scenario. Full details of the Amway Rules of Conduct can be found in the Amway Business Manual or website www.amway.my (for Malaysia), www.amway.sg (for Singapore) OR www.amway.com.bn (for Brunei).

By complying with the Rules of Conduct, ABOs live out the Amway values. Amway prides itself on being an equal opportunity business – it’s an opportunity for everyone! Principles of equality, fairness and honesty are reflected in the rules, and by applying to all ABOs, a level playing field is created within the business.


Selling Online on eCommerce Sites

ABOs bring value to customers in the form of personal service and product knowledge, and should not put at a competitive disadvantage as a result of other ABOs selling to their customers online. Amway also upholds and complies with the “Protection of Consumers” provisions of the DSA Code of Conduct.

Price Undercutting

Price undercutting not only deprives you of your rightful reward but also create a competitive disadvantage to other ABOs from having an equal opportunity in building the business.

Integrity of the Line of Sponsorship (LOS)

Line of Sponsorship is considered sacred – any interference is prohibited. Such practices include solicitation and non-compliance of the inactivity period.

Advertisement & Product Display

Products are not to be advertised, displayed or sold at retail outlets. These activities create a number of problems because the product could be retailed to people who are already prospects/customers of other ABOs.

Cross Group Supply

Selling or supplying products to ABO in another LOS is tantamount to ‘stealing’ because it deprives the original LOS of its award/reward.

Product Claim

Statements about products must be truthful, accurate and not misleading. Amway stresses on professionalism in selling and is against any improper product claims and exaggeration on a product’s benefits and performance.

Exporting of Product

No ABO should export, or knowingly sell to others who export Amway products. When the product is found retailed in another country, it does not just adversely violates the law(s) of the country concerned, it also jeopardises the income of ABOs like you in that country.

Business Support Material (BSM)

BSMs may not be sold to prospects or be bundled with the cost of registering with Amway. ABOs are not allowed to coerce or force other ABOs to purchase BSM, attend meetings or to participate in non-Amway related events.

Golden Rule

Always abide by the “Golden Rule” as a basic principle of conducting business:

“Treat others as you would wish to be treated.”